Evergreen SEO
Physical Therapy Website SEO
One size doesn't fit all. Single vs Multi-Disciplinary, Single vs Multi-Location and small vs major markets. We can create a custom SEO plan for your clinic as we know SEO and we know the PT Industry.
Physical Therapy Search Marketing
Three Primary Benefits of SEO for PT Websites
Today's ever growing list of tech-savvy consumers get their information from the Worldwide Web where they can simply use their fingers to type a couple of words into the Google search box and get what they are looking for instantly - literally with the click of a mouse button.
These prospects may use office computers, wireless laptops, hot spot networks, Internet cafes and various mobile devices across a massively growing "Global" market to get the information they need.
You've seen it firsthand. Everywhere you look you can't avoid this trend. "It's the 21st century way and it's here to stay"
In fact, according to the latest statistics, there are now over 3 BILLION people worldwide using the Internet as their primary source of information, a figure which includes everyone from young children to senior citizens.
Now look at these statistics:
- 90% of online searches with commercial intent result in purchases at the store (comScore).
- 74% of Internet searchers have utilized local searches (Kelsey Group).
- 61% of local searches end up with a person making a purchase (TMP/comScore).
- 54% of Americans have given up the dusty old phone book for desktop and mobile local search (comScore).
- 35% of all Internet searches are local (DM News).
- 82% of local searchers make an in-store visit, call or purchase. (TMP/comScore).
So ask yourself this: when local residents go online and search for a physical therapist are they finding you or your competitor?
And if they are finding your practice instead of the competition, how many are being converted into paying clients?
To put it bluntly... If you're not properly positioned in front of the RIGHT people, using state of the art SEO and exploiting the full potential of the Worldwide Web to your benefit, then someone else will - and that person will most likely be your rival - stealing customers right from your very own doorstep!
Don't let that happen to you... start using the full power of SEO to grow your practice. With effective SEO:
- Your leads – customers – and sales... can increase ten-fold!
- Your reputation and status in your community can grow by leaps and bounds!
- You can also quickly position yourself as the "go-to-person/expert" for physiotherapy in your area!
Ready to learn much more about how to use SEO to increase your clients and your profits? Get our free ebook, "SEO - Search Engine Optimization".
One-Time Services
SEO Boost!
This service is available for clinics who are not looking for an ongoing SEO engagement but are currently ranking on Page 2 or higher and looking for short term tactics to improve ranking on a specific geographic term (e.g. Physical Therapy in Kalamazoo).
$1500
This service includes the following elements:
- Citation building for up to 25 new citations
- Adding key terms & optimizing on-page elements for up to 2 keywords (such as titles, headings, etc)
- Deepening or developing new static content for up to 2 pages (including homepage)
- Implementing a reputation management system that maximizes positive reviews and minimizes negative feedback
- Monitoring & reporting for up to 2 months
Ongoing Managed Services
Monthly Monitoring & Account Review
This “base fee” for account management and monitoring sets the stage for the most appropriate “performance boosters” for a clinic to choose from - ideally based on the insights of the gap analysis and the clinic goals. We recommend our SEO Gap Analysis Audit with this service.
$199 /Month
+ Performance Boosters
This service includes the following elements:
- On-Page Optimization (for a maximum of two geographic locations and one service per page)
- Google My Business (GMB) Optimization
- SEO Monitoring (as outlined above)
- Bi-Monthly Review Call and Prioritization of upcoming tasks
- Adding New Citations on a regular basis
- Access to the PatientSites Reputation Management Platform
Pick your performance boosters
-
Citation
boosting$ 50One-time freeCitations are business listings that reinforce your business name, phone number and physical address to Google. This service is very helpful in improving search rankings when there is mid-to-heavy competition and other changes are not very effective. -
Deepening Clinic
Content$ 200Per pageWe can create new text-based content that will help increase the word count, keyword density and improve on-page metrics that will in turn improve search engine rankings for your website. -
Ongoing Long Form
Blog Development$ 750Per articleOur team of expert copywriters can create high-quality blog articles that are pre-planned with a variety of keywords being targeted for organic rankings. The articles will be medically researched, 100% unique and contain a minimum of 1750 words. -
Inbound Backlink
AcquisitionON
REQUESTWe can contact other website owners on your behalf to request a link that leads back to your website. The quality of inbound links can vary based on the type of referring website and the amount of work required in acquiring that link. -
Custom
ServicesON
REQUESTWe can create custom solutions for complex cases where there is a need for additional time, research and strategies to improve search rankings.
Online reviews and SEO
The reputation of your clinic on review sites play a role in search ranking
One of the signals that search engines consider as part of their ranking algorithm is the presence (and quality) of your online reviews. At PatientSites, our Lead Autom8r suite comes with an application that is designed to get more of your happy patients to post online reviews for you.
For clinics that need more on this front, we offer a reputation management service.
Reputation management is the practice of working to increase the number of positive online reviews about your services on platforms like Google, Facebook and Yelp while also trying to intercept negative reviews before posting and responding to any negative reviews.
What does a well structured evergreen marketing mix look like?
Download our PT evergreen marketing blue print for free! Use this to understand what role different marketing tactics play and how to build a balance of tactics that will grow your practice today but most importantly increase the value of your business tomorrow.