You might think that a website is not really important in the physiotherapy industry – after all, shouldn't your skill as a PT be the biggest thing that attracts new patients? In an ideal world that might be the case, but in reality you will lose most potential patients long before they even make an appointment with you if your website is not up to scratch.! With that in mind, let's take a look at some quick tips that will help your physiotherapy website to drawn in new patients.
Your clinic could have the best website in the world, but if nobody ever gets to see it then you would be just as well not having a website at all! It is important that you take steps to make sure that your website is easy for people to find when they are looking for a local physiotherapist. That is where local SEO (search engine optimization) comes in. SEO can help your clinic's website to appear near the top of the search engine ranking when people search for relevant keywords such as 'physiotherapy + your town'. Your website content needs to be keyword rich and those keywords need to be the same ones that people are using to search for your service. It is also worth singing up for Google My Business as this not only boosts your local SEO, but also puts a pin on google maps showing your location. With more users searching on mobile devices for services close by, this is an excellent feature which can help lend instant credibility.
Once your potential patients have found your clinic's website, you need to compel them to take action. This could be calling to book an appointment, or perhaps signing up for your mailing list. This means that you need a strong call to action which is visible and very clear. You must be specific about the action that you want them to take and you need to keep it simple so as not to confuse people. Include your call to action on every single page of your website and make following the instruction easy.
Every business, including physical therapist, needs a blog. However, the big mistake that many make is not using it to its full advantage. Instead of only posting about new services, specials and other events you need to make sure that you are sharing valuable content. Think about educational content that you could be sharing tutorials for completing different exercises for common injuries or share information about the latest ground breaking techniques. That doesn't mean that you cannot post clinic news and such, just make sure you intersperse it with plenty of interesting and valuable content.
With these tips, you can help transform your PT clinic website into a valuable asset which is going to help you to attract more patients. These days the majority of your patients are going to find your clinic by way of a search engine, so this is an area well worth investing some time, money and effort in.
If you are feeling at a bit of a loss when it comes to getting started, then give PatientSites.com a call on 866.565.4746 or use our contact form. We can help you with all of these tips and many more thanks to the many wonderful feature we can offer including a library of excellent blog content, SEO support and social media integration. Call today, you will not be disappointed.
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