Content marketing can be a great way to interact with physiotherapy patients via the practice's website and social media accounts, but only if those physiotherapy articles are promoted properly. Here we will share some useful tips for beginner's who are just getting started with content marketing.
Having some really great physiotherapy articles to share on your clinic's website is all very well, but unless you know how to promote them effectively you may as well not have any articles at all! Let's take a look at some helpful tips that will help to get you started with promoting your articles.
The most important part of content marketing is of course, the content itself. The first step is creating amazing content that is relevant and interesting to your patients. There are a few things that you can do to make sure that your content is of the highest standard. For example, you should always write in your native language – or pay someone to do it for you, this will help to make sure that your content reads as natural and genuine. No matter how well you think you have learned a second language, a non-native speaker can never achieve all of the subtle nuances of the language that someone raised speaking that language will use.
It is also very important that the articles are interesting and relevant. Take some time researching what your patients are reading and/or talking about elsewhere and start putting together content that covers those topics. Your article should contain short paragraphs that are easy to read and the language you use should be clear and concise. Finally, don't be afraid to tackle the difficult topics. Controversial content attracts attention, so it is a good idea to try it out from time to time as long as you do not only focus on this type of content – otherwise you will gain an unwanted reputation.
One of the best ways to promote your physiotherapy articles is of course, via social media. Not only should you be posting the links on your social media channels, but you should also be trying to generate a conversation about it! When sharing your links of Facebook, Twitter et al ask readers a question related to the article. Seek out their options and thoughts on the topic and be sure to answer their comments. This is going to generate some buzz around the article and people will be compelled to share it with their friends which will open your content up to a whole new audience.
If you have taken the time to build up an email list for your clinic then this is a great way to put it to good use. Sending out an email newsletter on a regular basis is a good way to keep in contact with your patients, both past and present. However, the emails have to be interesting if you want them to be read! In addition to current news and special promotions, you can use your email newsletter to promote your articles. Aim for a mix of far reaching topics that will encourage a large number of the recipients to click through and read your content on the clinic website.
Submitting your articles to the various blogger networks and article directories can be a good way to attract more attention for your content, but these should be used with caution. There is little point in submitting the same article to hundreds of online directories, so choose carefully and use only those that are going to provide an appropriate audience for your articles.
This advice is of course only intended to give you a starting point to jump off from! Over time you should be able to develop your own strategies based on what you find works well for your particular clinic. If you need help with creating excellent physiotherapy articles for your blog and then promoting them via social media and email, then PatientSites.com can help. Ask about a free demo today.
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