Do you know how important it is to send out the right email? Writing a weekly email can be a great way to remind your customers about you and inform them about your current offers and treatments. But how do you start your regular email blast and then keep it going on a weekly basis? There are so many tips out there for writing marketing emails but what are the top tips you should be following for your PT website? Here is a guide to the top things you should think about when beginning an email marketing plan.
An email blast is a weekly (or regular) email sent out to your clients and those signed up to your email to receive information. This can be a newsletter or whatever type of information you think is relevant to your physical therapy clients. The point is to remind your customers of the value of your brand and what you have to offer.
It is a way to interact with your customers and prospective clients. You can build relationships, and improve repeat bookings by connecting with people in this way. Things that are included in email blasts are things such as useful tips, providing exclusive discounts, or the opportunity to share their feedback.
The design of your email is really important. It draws people in and makes it look interesting. It also reflects who you are as a brand so it is important to convey a message of professionalism. You should be consistent too. You want your clients to recognise an email from you when they see it amongst all the others that land in their inbox.
So, what is the email design all about?
When sending a weekly email, you will probably want the format to be the same or similar each week. Using a design template that fits your physical therapy brand is a good idea promoting a look of professional service and trust in your brand. Consistency is something that you need to keep in mind when thinking about your overall email design.
An attention-grabbing subject line makes a massive difference to the email opening rate. It is one of the most important factors to turn your sent email into an open email. But how do you come up with an engaging subject line each and every week?
Your content is just as important, what is the point in sending an email if you have nothing valuable to say? Your customers will stop reading your emails if you are sharing the same thing each week so your content must pop. The type of emails you send must have valuable information interesting to your reader. This may include new treatments, special offers or good news stories about past clients. Keep your content full of quality and consistency and your readers will keep opening those emails.
When you start writing your weekly email blast, you need to have a marketing plan to ensure you are consistent and engaging and also to measure your success. Decide what the reason for your weekly emails are. What are you trying to achieve? Do you want visitors to your website, bookings or enquiries? Knowing what your targets are can help you to begin to devise your marketing plan. So, what should be in your marketing strategy?
There are certain things you will want to monitor to make sure your marketing strategy is working. First of all, it is the email opening rate you should review. Looking at how many emails you send are opened by those who received them will help you to understand if the subject lines and preheaders are working. Next you need to monitor the clicks and call for action that comes from your emails. Review your weekly call to action responses and you will see what makes your clients interested.
You can use the results to make positive adjustments and ensure the weekly emails you send create the best results for your physical therapy clinic. You can choose to do this yourself or use one of the many different software out there to do it for you.
Still don’t know where to start when it comes to sending out your email blast? It can be hard when starting out or even revamping your email marketing strategy. But don’t worry if you need some help or guidance. Patient sites can help to devise an email marketing strategy and also send out emails that are relevant to your PT business. So, if you are struggling or just want to know more, check here and see what we can do for you.
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