Designing a visually-attractive and lead-generating website is no easy task. There are a number of different features that any physical therapy clinic’s website should have in order to produce the greatest results. Long gone are the days where a simple welcome page with contact information was enough to drive clients to your clinic. To stay relevant with both search engines and users in today’s marketplace, you need to provide a resourceful web presence that gives visitors a reason to stay, browse your website and get in contact with your office.
Here are a few features that no physical therapy website should be without:
Regularly-Updated Blog – Google loves fresh content. Having a blog on your website, and updating it regularly, is one of the easiest and most effective ways to stay current and relevant in the eyes of the search engines. Your blog can serve as one of the main ways new patients in your area find your website.
Patient Education – Many patients visit your website to find out more information about various conditions and types of treatments. Having a patient education section on your website is vital because it keeps patients engaged and demonstrates your clinic’s level of expertise and professionalism.
Video Content – Video content is important both for user engagement and for search engine optimization. With high-speed internet access commonplace, users are transitioning from text-based content to images and videos. This means that your potential patients will be more involved if you’re providing visually-stunning videos. Because of this change in content preferences, search engines like Google reward websites that utilize more pictures and videos as opposed to just text.
On-Site Optimization – If your website isn’t properly optimized for the search engines, you’re giving away traffic to your competitors. SEO is one of the main factors determining where you show up in the search results, and neglecting your page’s optimization means forgoing search rankings and traffic. Our temples come optimized specifically for your clinic to push you to the highest possible positions in Google and other search engines.
Integration with Social Media – Most of your potential patients are using social media on a daily basis. Neglecting this marketing area may mean voluntarily giving up a huge percentage of future clients. Integrating your website with social media makes it easy for visitors to share your content and spread it throughout their online circles.
User-Friendly Design – No one will want to spend time perusing your physical therapy clinic’s website if they’re not able to find what they’re looking for. Your site’s design should enhance use, not scare off potential customers. Implementing a template that is easy-to-use will maximize the amount of online engagement from your patients.
Responsive Mobile Theme – Your average, everyday web user is switching away from desktop platforms in favor of more mobile options for browsing the internet. Mobile phones and tablets make up a huge section of the market, and many of these devices don’t display traditional desktop websites very well. In order to reach the huge portion of your traffic that will be visiting your site from a mobile device, you should implement a responsive theme that detects cellphone and tablet users and provides them with a mobile-optimized version of your website.
Detailed Information about Your Clinic – The overall goal of any website is to get traffic from potential customers and convert them into active patients. Regardless of how informative and attractive your website is, if you don’t include detailed information about your clinic, new patients will never make their way into your front door. Make sure that your physical therapy clinic’s contact information is easy to find and displayed prominent throughout your website.
Some important pieces of information to include are:
• Your location, including a map
• Operating hours
• Phone number
• Contact forms directly on your website
Creating a modern, attractive website that is full of useful features is one of the best ways to generate new patients for your physical therapy clinic. If you currently have a basic, non-informative website, you are letting a large percentage of potential clients fall through the cracks. For clinics without the time or technical knowledge to develop comprehensive a website, we offer easy-to-implement website solutions that can make your physical therapy clinic stand up from your competition.
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